The Shuga Promise
Our Hair & Care Commitment
Shuga is an exclusive formula with an inclusive promise: Great hair days for every single hair type—even weaves, wigs, and extensions. Because a better world is possible when we show up in it looking and feeling our finest.
When you want gloriously glossy locks and stay-where-it’s-supposed-to style, reach for Shuga. And then reach for your phone—because that sass needs a selfie.
Over 40 years of professional haircare experience went into developing the luxurious plant-sugar-meets-yogurt-protein Shuga Complex™ we have today.
This exclusive formula is loaded into all of our rave-worthy products, giving ALL hair a chance to be great. Curly or straight, fine or frizzy, color-treated or natural, even wigs, weaves, and extensions—your hair game has never been stronger (or glossier or more hydrated).
Shuga Hair
Because EVERYONE deserves a great hair day. Every day.
Curly or straight, fine or frizzy, color-treated or natural, even wigs, extensions, and weaves. If you can name it, Shuga can tame it.
SHUGA
New to the Shuga Fam? Bombshell hair starts with Bee 🐝
Meet Queen Bee, our best-selling non-silicone leave-in conditioner that loves every hair type. Light and easy to apply, it detangles, softens, protects, and gives your locks a luscious, weightless shine. Just spray and slay!
SHUGA
All of our rave-worthy hair products are LOADED with our lux Shuga Complex™
Our special plant-sugar-meets-yogurt-protein formula leaves your hair hydrated, heat-protected, and shining like never before. No fillers, plastics, or wretched chemicals. Ever. And BTW, this stuff smells AMAZING!
Blog Posts
WHY LEAVE-IN CONDITIONER MIGHT BE THE MOST UNDERRATED PRODUCT IN YOUR HAIRCARE STASH
Testimonials
That's what she said...
Whats Your Cocktail?
Slay your styling regimen with one of our signature cocktails.
Slay All Day
Perfect for Styling and Re-styling your hair! All 3 Products are great for styling and maintaining Wigs, Weaves, Extensions, and of course your Natural beautiful hair.
Shape It Up
Great for curls! Mousse for Volume The perfect mix of Gel and Cream for moisture and hold. and Leave-In to refresh your style. *Option add Dressy Mist for a wet curl refresher.
Va Va Volume
Thicken that hair! Dressy Mist attaches to the hair shift for thicker look and feel. Volumizing Mousse goes right in at the root for maximum body. Leave-In conditioner softens and detangles.
SHUGA HAIR CARE
Shuga is the gather-round, go-to product for every hair type
We can’t wait to see you shining on social with your fabulous locks. Tame the frizz, volumize those curls, hydrate that headstrong hair, and lock in that oh-so-slayin’ style. No matter WHAT’S going on up there, Shuga’s got your back (and sides and front!)