An exclusive formula with an inclusive promise:
Great hair days for the globe.
Every single hair type, texture, and strand—even wigs, weaves, and extensions
Anything’s possible on a great hair day
Confidence is power. When you look and feel your absolute best, the world can’t help but notice.
Nothing is more beautiful than inclusion
SHuGA is a friend to all hair and all people. EVERYONE deserves to look their best, all the time.
When it comes to Shuga products, natural is #1
Every SHuGA product is packed with our natural SHuGA Complex. Low VOC, cruelty-free, and no fillers!
Over 40 years of professional haircare experience went into developing the luxurious SHuGA Complex™ we have (and love) today
And this ahead-of-its-time plant sugar and yogurt protein formula is locked and loaded into every single one of our products.
The SHuGA Origin Story
where it began
The year was 1981.
Celebrity stylist John Dellaria was gaining worldwide fame for his unique approach of matching a hairstyle to the individual needs of each client. But he just couldn’t find the right hair care products to create the vision he had in his mind.
John + Joe = Revolution
In 1990, John joined forces with business mogul Joe Tucci to start developing their own revolutionary hair products, perfectly tailored for high-performance stylists.
Shuga is born
In 2006, Shuga was born. And the products took off immediately. What started out as a salon-exclusive soon became one of the most requested products by client
here's what's next
Dana joins the team
Dana joined the Shuga Hair Care team in 2009 and loved the product so much she partnered in the business. Dana now leads Shuga’s online influence and has developed one of the most rewarding affiliate and influencer programs in the industry.
good hair for the globe!
Today, Shuga Hair Care is the most inclusive hair product line of the 21st century.
Once salon professionals’ best-kept secret, Shuga now supports independent stylists, salons, and influencers through its affiliate programs and delivers great hair days to the globe through its online store.
“SHuGA is unlike any product on the market. It’s self-confidence, bottled. All you need to do is spray and slay.”
Dana, on the fan-favorite Queen Bee Leave-In Conditioner
good to know
SHuGA is the only hair care line that offers good hair days for the globe.
This rich blend of yogurt proteins and natural plant and milk sugars lock in moisture while boosting your slayin’ stylability. Shuga’s unique formula uses nanotechnology to soak into your hair cuticle without adding weight, so every strand is repaired, protected, and gloriously glossy.
With 40 years of passionate product development in every Shuga product, you know this stuff’s got to be good!